Crm Whitepapers


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How your peers are leading the process of business transformation
By SugarCRM | 29/9/2016

What’s the purpose of your business? To create customers, of course. As you look to scale and grow, to transform your business, beware the trap of considering your business transformation initiatives solely from the perspective of internal processes.

This report is written for digital decision makers who want to know how their peers are succeeding at business transformation efforts using persona and customer journey maps to change their entire organisation.

Based on a survey of over 255 CMOs across Australia and New Zealand, this report describes how leading organisations consider the entire customer journey, and how they use CRM to underpin and orchestrate the entire lifecycle, not simply as a sales or support tool.

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The CIO, Customer Experience and the New CRM
By Microsoft | 29/9/2016

The task for business technology leaders is to ensure they can bring relevant data and content to all customer touching systems of engagement, from systems of record and from analytics-driven systems of insight across the enterprise and using it to deliver superior customer service, customer experience and enhance customer loyalty.

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Delivering Amazing Customer Experiences: Microsoft Dynamics CRM in Financial Services
By Microsoft | 29/9/2016

Microsoft provides a world-class cloud platform that provides comprehensive enterprise-grade capabilities and scalability with a global reach and support that businesses can trust.

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A Dynamic CRM Solution, the Key to a World Class Customer Experience
By Microsoft | 29/9/2016

Delivering effective CRM today requires a new, dynamic approach that breaks down siloed business processes and fragmented data that integrates with of other applications and systems. Microsoft Dynamics CRM can live up to that claim.

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The future of marketing: Six visionaries speak
By Marketo | 23/2/2015

The Economist Intelligence Unit spoke with six marketing visionaries around the world and posed a question: The world of marketers today has changed drastically from what it was ten years ago. What will it be like in 2020? And what do marketers need to forge a winning career path over the next five years? Find out: answers from Seth Godin, John Hagel, Gavin Heaton, Aditya Joshi, Marc Mathieu and Jim Stengel, the 15 things their answers shared in common, and the single most critical element to success in marketing that trumps them all.

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Aberdeen Group Report: Enhancing Customer Experience through CIO and CMO Alignment
By Kana Software | 22/5/2014

Today’s customer experience management (CEM) programs require the involvement and collaboration of all key stakeholders within the enterprise. Aberdeen Group believes that two of these stakeholders are the CIO and CMO, and they must be aligned to drive superior customer and corporate value.

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Profit Magazine: Everything You Know About Sales is Wrong
By Oracle | 27/3/2014

Everything You Know About Sales is Wrong. Daniel Pink, author of the book, To Sell Is Human unveils the secrets to selling - what makes sales people tick and the traits that make the best sellers successful in today’s marketplace.

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Nucleus Research: The Future of Sales Performance Management
By Oracle | 27/3/2014

Nucleus Research examines new technologies and tools that are improving sales managers’ ability to measure and enhance the performance of their sales teams. Nucleus sees the future of sales performance management as integrated with CRM and collaboration technologies, enhancing managers' ability to provide real-time coaching and motivation in context to drive better sales behaviors and, ultimately, better sales results.

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Know What Customers Want Before They Do
By Oracle | 27/3/2014

Webcast Summary: Today’s consumers and B2B companies only want interactions that are relevant, personalized, and based on a customer’s situation and preferences. Companies that fail to provide relevant offers will be left behind.

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Forbes: The Secret Sauce of Oracle's Commercial Success
By Oracle | 27/3/2014

Forbes Article: Oracle Sales Cloud is the Secret Sauce Behind Oracle's Success Read how Oracle Sales Cloud helped Oracle increase annual revenue to $37 billion.

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