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  • Wipster’s video review software integrated with Brightcove

    ​Wellington-based Wipster, the developer of software that enables teams to collaboratively review video content, has announced integration with Brightcove, which offers a suite of products and services designed to reduce the cost and complexity of distributing, measuring and monetising video across devices.

  • Creative agency Method creates AR & VR content arm

    ​Auckland-based creative agency, Method, has launched a specialist augmented and virtual reality arm, M Theory, saying it will enable the company to keep up with client demand for AR and VR content.

  • Unruly & VeNA team to help advertisers beat ad blockers

    UK based video advertising technology company, Unruly, and the Video Entertainment Network Asia (VeNA) have teamed up to help advertisers produce adverts with sufficient appeal to persuade consumers to turn off ad blockers that are becoming increasingly popular, especially in New Zealand.

  • Survey takes the measure of high-tech marketing

    Technology marketing consultancies, Concentrate and Swaytech have launched the eighth annual Market Measures study that benchmarks the sales and marketing activities of New Zealand’s hi-tech companies, with sponsorship from New Zealand Trade & Enterprise.

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  • 10 Mobile Marketing Tips for Small Businesses

    Consumers are increasingly using their mobile devices to connect to businesses of all shapes and sizes. From optimizing your website to capturing holiday sales on mobile devices, these tips will help improve your mobile marketing strategy.

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