Google on Monday unveiled enhancements to its Google Analytics Data Export API, bolstering an advanced segmentation capability for examining the nuances of data.
Google Analytics - News, Features, and Slideshows
Experts share their top tips on how businesses should interpret and use Web analytics reporting to improve customer engagement and increase purchasing on their websites.
Whitepapers about Google Analytics
This report examines the challenges and evaluation criteria of three organisations looking to address gaps in their existing analytics. The research subjects included a multi-national biotechnology firm, a global petrochemical firm, and a mid-sized financial services firm. And although unique in industry, they shared common challenges including: Challenges with legacy solutions, the limitations presented by their default reporting tools, and difficulty in seeing the “full picture” when conducting analysis.