Google Analytics - News, Features, and Slideshows

News about Google Analytics
  • Google enhances Analytics API

    Google on Monday unveiled enhancements to its Google Analytics Data Export API, bolstering an advanced segmentation capability for examining the nuances of data.

Features about Google Analytics

Whitepapers about Google Analytics

  • Anatomy of a decision: What to consider when investing in analytics

    This report examines the challenges and evaluation criteria of three organisations looking to address gaps in their existing analytics. The research subjects included a multi-national biotechnology firm, a global petrochemical firm, and a mid-sized financial services firm. And although unique in industry, they shared common challenges including: Challenges with legacy solutions, the limitations presented by their default reporting tools, and difficulty in seeing the “full picture” when conducting analysis.