New Zealand VR/AR Association (NZVRARA) study says the term cross reality (XR) is increasingly being used to refer to the virtual-to-reality continuum of immersive technologies including augmented and mixed reality.
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Magic Leap, a highly funded and secretive startup that has promised breakthrough augmented reality technology, is seeking to raise up to US$1 billion
The New Zealand VR/AR Association (NZVRARA) and Wellington-based virtual reality company, Blackeye VR, have teamed to promote the VR/AR sector and accelerate adoption of VR and AR techniques by New Zealand organisations.
PwC has released its 18th annual Global Entertainment and Media Outlook 2017-2021 saying that entertainment and media companies accustomed to competing and creating differentiation through content and distribution must focus more intensely on user experience (UX).
Auckland-based creative agency, Method, has launched a specialist augmented and virtual reality arm, M Theory, saying it will enable the company to keep up with client demand for AR and VR content.
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