New Zealand VR/AR Association (NZVRARA) study says the term cross reality (XR) is increasingly being used to refer to the virtual-to-reality continuum of immersive technologies including augmented and mixed reality.
AR - News, Features, and Slideshows
PwC has released its 18th annual Global Entertainment and Media Outlook 2017-2021 saying that entertainment and media companies accustomed to competing and creating differentiation through content and distribution must focus more intensely on user experience (UX).
Auckland-based creative agency, Method, has launched a specialist augmented and virtual reality arm, M Theory, saying it will enable the company to keep up with client demand for AR and VR content.
- Free Whitepaper! Learn how to create an analytics environment that is governed, scalable and self-serve.
- Free Whitepaper! Learn how IT is evolving from producer to enabler, and fostering collaboration around analytics.
- Free Whitepaper! The 5 criteria to help you select the right analytics platform for your organization.