The health club chain deploys customer-friendly technologies to change an intimidating culture and save a failing business model.
Applications | Customer Relationship Management (CRM) - News, Features, and Slideshows
There are traditional ways to justify a costly IT project-financial return on investment, regulatory compliance, increased productivity. But for Chad A. Eckes, CIO of the Cancer Treatment Centers of America (CTCA), determining the benefit of a technology investment starts with one simple question: Would you want it for your mum?
A smart person once said, 'As long as you're asking the wrong questions, it doesn't matter what answers you come up with.' When it comes to making the business case for CRM, the CFO is likely to ask too many of the wrong questions.