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Database 12c, the cloud and big data will be three areas of focus
Dreamforce 2013 may also see the appearance of a previously unthinkable guest: Oracle CEO Larry Ellison. Benioff and Ellison ended their famous public feud earlier this year when announcing a partnership that will include Salesforce.com committing to using Oracle technology for a long time. Ellison also accepted Benioff's invitation to Dreamforce, although it's not clear whether his plans have changed since then.
Ellison's love of sailing is no secret, but this year his Oracle Team USA racing team reached new heights of glory with an unprecedented come-from-behind victory over New Zealand, taking home the America's Cup. The CEO was so eager to see his team's climactic races that he ended up skipping a keynote he was supposed to deliver at Oracle's OpenWorld conference, to the irritation of many customers.
Larry Ellison at the launch of SPARC servers on March 26