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Spotify hires some of New York City's most renown street artists to inspire its employees
The walls of the Spotify CEO's office has a painting by street artist ChrisWRK, one of 30 in the space. From Instagram: http://instagram.com/p/dh6hpZIPd8/#
The amazing Spidermen, hanging out at Spotify's NYC offices, by Kostas Seremetis. Instagram: http://instagram.com/kseremetis#
Street artist Kostas Seremetis at work in the Spotify New York City offices. Instagram: http://instagram.com/p/dLBu9yoPY6/#
ChrisWRK's work on the street on New York. WRK stands for "Robots Will Kill."
According to ChrisRWK, Spotify "wanted a bunch of fun little hidden pieces for people to find." From Instagram: http://instagram.com/p/dh_jGBkC8S/#
ChrisRWK was one of the street artists who worked on Spotify's NYC offices. Instagram: http://instagram.com/p/dkup9JkC-s/#
ChrisRWK was one of the street artists who worked on Spotify's NYC offices. Here the Men's Room gets colorful entrance art. from Instagram: http://instagram.com/p/dkqP_nkC3Z/#
Spotify has commissioned street artists to fill the walls of its New York offices. From Instagram: http://instagram.com/p/df6kWjoPfb/#
NYC Street artist ChrisRWK added his signature work to the bathrooms and other crannies in the Spotify NYC office
Street artist ChrisRWK working on portraits of Daft Punk Spotify CEO Daniel Ek for Ek's NYC office
Artist Kostas Seremetis created a 60'' mural of a deconstructed Spider Man for Spotify's NYC office
New York city street artist ASVP created 24 wheat paste-based pieces, one for each Spotify conference room. Each room was named after a famous music club, which ASVP reflected in his work
Spotify design manager Merv Garretson hired Redboy(pictured), a photographer, DJ and all-around man about town. Since the early 1990s, Redboy has exhaustively documented the work of New York street artists. he assembled a dream team of local talent for the Spotify project (Like many street artists Redboy goes only by his nickname).
Spotify hopes the art inspires their employees, incite them to greater creativity, and even spend a few more hours at work improving Spotify. ASVP's take on the Gorge Amphitheatre in Quincy, Washington.
Spotify was cost-conscious with the project. Commissioning the artists didn't increase the company's overall budget for opening the office, though some money "had to be moved around," to make the project happen. Artists kept the copyright for their works. Magneto by ChrisWrk.
For the street artist, the idea is to get your name and style out in front of the people. With enough (time and practice), an artist can get into the galleries, in front of people willing to pay premium dollar for commissioned murals. Here is a collaborative piece between ChrisWRK, Herb veng Smith and ECB in Brooklyn.
Up and coming street artist ChrisRWK created 16 playful smaller pieces around the office.
The Spotify's 24 conference rooms are each named after a famous US music venue. The ASVP collective did a wall for each conference room, each one drawing from that club's most iconic imagery. Here, meeting participants can look up and be swept back (if only momentarily) to the heady days of the San Francisco Fillmore (West). Spurs creativity, Spotify hopes.
Web programmer by day, Peter Parker at night: pop artist Kostas Seremetis created a massive 60' mural deconstructing Spider-Man, for the break room.
Old school street wheatpaste artist WK forged this 30' x 15' piece from wood, paint and wheat pasted paper, for the game room. "In my humble opinion WK is truly one of New York City's classic street artists.He generally does massive (read as: entire city block) installations and rarely does commissions" said @Redboy, curator for the project to bring street art to Spotify's New York City office.
Artist ChrisWRK at work in the CEO's office. "The initial idea was to get the street flavor [of the city]. It's a way to give the office geographic relevance, but also have some fun with non-traditional art. So many offices get caught up in bad stock photography," said Spotify design manager Merv Garretson, who oversaw the New York effort.