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  • 13 January 2004 17:39

Cambridge Laboratories Selects StayinFront to Provide Single CRM System for Sales, Marketing and Customer Services

LONDON (14 January 2004) - - StayinFront, a leading global provider of enterprise-wide customer relationship management (CRM) applications, decision support tools and eBusiness systems and a major provider of CRM applications to the pharmaceutical sector, today announced that Cambridge Laboratories has selected StayinFront’s CRM solution, including StayinFront Visual Elk for managing and integrating all points of customer interaction, StayinFront Pocket Elk, the full-featured Windows CE®-based version of Visual Elk, StayinFront Panorama, a powerful data analysis and decision support tool, StayinFront Campaign Management and support services.

Cambridge Laboratories, located in Wallsend, Newcastle upon Tyne, United Kingdom, is an internationally focused healthcare company that specialises in the global registration, marketing, sales and distribution of pharmaceutical products, particularly in high-profile therapeutic areas such as the central nervous system (CNS) and oncology.

Cambridge Laboratories identified a need for an integrated CRM system that would unite their customer-facing activities, thus allowing them to gain the maximum value from their customer information, at the same time as providing customers with superior service. StayinFront Visual Elk was selected because of its reputation in the pharmaceutical sector and its unique flexible architecture means it can be rapidly configured to address business objectives specific to the pharmaceutical industry. Cambridge Laboratories also identified reporting as being of key importance, and StayinFront Panorama will be implemented to further leverage their information assets and shape customer data.

Alison Teasdale, IT manager for Cambridge Laboratories, said, “We wanted a CRM system that can support our future growth while meeting the daily needs of our sales, marketing and customer services teams. We chose StayinFront because of their outstanding reputation as an experienced pharmaceutical CRM supplier. Their system’s capabilities will enable us to meet our objectives - to have one unified view of our customers, gain improved business intelligence through better customer data, and give us a real competitive edge.”

“StayinFront knows that progressive companies, such as Cambridge Laboratories, are seeking a CRM investment that meets today’s requirements and can grow as their business evolves. StayinFront Visual Elk matches their existing business processes while allowing them to make full use of current customer information,” said Nigel Huxtable, managing director of StayinFront (UK) Ltd. “The StayinFront systems’ ability to be easily configured will also support Cambridge’s ongoing business changes, fully protecting their StayinFront CRM investment. We look forward to a mutual partnership with Cambridge Laboratories, and welcome them as an important addition to our expanding client list.”

About StayinFront Visual Elk StayinFront Visual Elk is designed to provide a single CRM platform that can manage and integrate all points of customer interaction including sales, marketing, customer support applications and the Web. StayinFront Visual Elk is a highly configurable, cost-effective, enterprise-wide solution. The unique Object-Oriented data models utilised in StayinFront Visual Elk allow an exact fit CRM system to be configured for use with an existing business structure without costly and time-consuming programming code. The system can be seamlessly delivered through multiple applications simultaneously; across a network, via the Web or through a remote, disconnected field force, giving maximum flexibility to the corporation as technology and business needs change.

About StayinFront Panorama StayinFront Panorama is a powerful data analysis and decision support tool specifically designed for non-technical users. Through the use of intuitive Drag, Drop and Drill technology, Panorama can be used to quickly and easily analyse sales, marketing and financial information from any ODBC database. Panorama can be delivered as a Windows® application or through a browser, via the Web.

More About Cambridge Laboratories Cambridge Laboratories is a highly successful and progressive internationally focused healthcare company specialising in the global registration, marketing, sales and distribution of innovative and classic pharmaceutical products. Our products, which we have in-licensed / purchased outright from world-class partner companies, provide benefit in high profile therapeutic areas including the Central Nervous System (CNS) and Oncology. Cambridge Laboratories’ success has been as a result of its management team, which consists of dynamic individuals who have the skills, expertise and vision to build winning brands. Importantly, our Board of Directors includes some of the most respected and renowned professionals whose proven track record in the healthcare industry is second to none. Our mission for today and tomorrow is to in-license products that complement our existing portfolio and successfully commercialise these within the hospital sector on a global basis

About StayinFront, Inc. StayinFront, Inc. is a leading global provider of enterprise-wide customer relationship management (CRM) applications, decision support tools and eBusiness systems. StayinFront's family of products includes StayinFront Visual Elk, the company's flagship CRM software; StayinFront Panorama, a powerful stand-alone or integrated data analysis and decision support tool; StayinFront Web Works, an eBusiness configuration technology; StayinFront Pocket Elk, a fully-featured CRM system for the Microsoft Pocket PC platform based devices, and Industry Add-ins and Solution Add-ins for specific business management needs. StayinFront offers a rapidly configured and implemented solution to manage and integrate all points of customer interaction including sales, marketing, customer support applications and the Web. Among the analysts following our company and products is Dale Hagemeyer of Gartner, Inc. Headquartered in Fairfield, New Jersey, StayinFront has offices in Illinois, Maine, the United Kingdom, Belgium, Australia, Singapore and New Zealand. A worldwide network of Implementation Partners installs and supports StayinFront systems around the globe. The company can be contacted via the Web at

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