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  • 9 January 2004 10:12


INTEL® XSCALE® TECHNOLOGY POWERS NEW PORTABLE DIGITAL DEVICES Creative Labs, iRiver America and Samsung to Deliver New Portable Media Players Based on Intel® XScale® Technology

INTERNATIONAL CONSUMER ELECTRONICS SHOW, LAS VEGAS, Jan. 8, 2004 - Intel Corporation today announced it is working with consumer electronics companies Creative Labs, iRiver America and Samsung to help them deliver a new category of digital devices called Portable Media Players (PMPs) that operate on Intel® XScale® technology to enable long battery life and high-quality video and audio.

These products are expected to help provide consumers with the ability to have anytime, anywhere access to their favourite authorised music, movies and photos residing on their PMP device. Intel XScale technology, with its high-performance and low-power consumption features, is helping to enable exciting new portable digital devices such as PMPs. It is another example of how Intel is developing technologies and standards to help create a more advanced digital home experience for consumers.

PMP devices are expected to be available by the manufacturers on retail shelves in 2004**. Creative Labs, iRiver America and Samsung are demonstrating PMP production intent devices here at the International Consumer Electronic Show.

“Intel pioneered the PMP product concept to offer consumers the ability to personalise their multimedia content and have access to it throughout the home or on the go,” said Peter Green, general manager, Intel Extended Computing Division. “PMPs are the next logical step in the evolution of handheld digital entertainment by connecting to the PC for content creation, while allowing anytime, anywhere access to your favourite authorised video, pictures and music residing on your PMP.”

A PMP with a 20GB hard drive is estimated to provide up to 70 hours of video storage, play 700 hours of music and hold up to 2 million photos. Actual device capabilities will vary. Intel XScale technology offers industry-leading, low-power consumption to help extend the battery life of these handheld devices by up to an estimated four to six hours**.

To speed product development, Intel created a PMP reference design based on the Intel® PXA255 applications processor, and includes a colour LCD panel, hard disk drive, AC97-compatible audio subsystem and a USB 2.0 interface. Microsoft engineers used the Intel PMP reference design to create their Windows CE*-based Portable Media Center software. For more information on Intel’s PMP reference design, Intel XScale technology, or other Intel XScale technology based portable digital devices, please visit .

About Intel Intel, the world’s largest chip maker, is also a leading manufacturer of computer, networking and communications products. Additional information about Intel is available at

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Intel, Intel PXA255 and Intel XScale technology are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries.

*Other names and brands may be claimed as the property of others. ** All products and retail availability are subject to change without notice. All functionality, product capabilities and battery life will vary depending on PMP device. Please contact the manufacturers directly.

For more information please contact: Daniel Anderson Intel Australia Pty Ltd Tel: (02) 9937 5886 Mob: 0418 686 775 Email:

Amanda Wallace or Debbie Sassine Spectrum Communications Tel: (02) 9954 3299 Email: or

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