- 16 August 2019 23:18
Gesture Recognition Market Garner USD 32.1 billion by 2026
The development of artificial intelligence (AI) has given rise to the gesture of recognition-based devices. Douwe Egberts has come up with an innovative machine, which was placed at the Tambo International Airport, to detect travelers who yawned or looked sleepy and dispense free cups of coffee. The company was able to take benefit of face recognition technology to advertise and market its brand innovatively.
In the past, the interaction between humans and electronic devices was quite different. For instance, human interaction with TVs required a remote. However, today, gesture recognition technology is being increasingly implemented for human-device interaction due to an increased acceptance of gesture-enabled electronic devices, across various industry verticals. For example, switching through television channels or radio stations.
The evolution of GUI technology from the use of texts as inputs, to the use of gestures as inputs, has paved the way for the emergence of gesture recognition technology. The gesture recognition usage is increasing, in various sectors. One recent development in this area is the humans interacting with machines, by using hand gesture recognition. Another development is hand gesture recognition, used to control computer applications.
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With continuous technological developments, the companies in the market studied have been manufacturing products incorporated with new and innovative features. Omron Corporation has developed the gesture recognition technology, by simultaneously recognizing the position, shape, and motion of a person's hand or finger, by referencing a camera-recorded image.
A gesture recognition application system comprises several key hardware and software components, all of which must be tightly integrated, to provide a compelling user experience. A camera is the first component, which captures the raw data that represent the user's actions. Generally, this raw data is then processed, in order to reduce the noise in the signal, for example, or (in the case of 3D cameras) to compute the depth map.
Moreover, specialized algorithms subsequently interpret the processed data, translating the movements into actionable commands that a computer can understand. Subsequently, an application integrates these actionable commands with user feedback, that must be natural as well as engaging. Adding to the overall complexity of the solution, the algorithms and applications are increasingly being implemented on embedded systems, with limited processing, storage, and other resources.
Adequate integration of these components, to deliver a compelling gesture control experience, is not a simple task. The complexity is further magnified by the demands of gesture control applications. In particular, gesture control systems must be highly interactive, and able to process significant volumes of data, with imperceptible latency.
The market is volatile and is experiencing a fierce competition, therefore, witnessing high number of mergers and acquisitions. For instance, Intel Corp. acquired Omek Interactive Ltd. Some of the key players in the market are Apple, Intel, Microsoft, and Google. Along with global giants, local and regional players are also showing tremendous growth and attracting big investors. This scenario has taken the competition to a whole different level.
Key Market Trends
Technology Segment is Expected to Register a Significant Growth
Touch-based gesture recognition consists of single- and multi-touch screens, which are widely used in consumer electronics. A single touch-based function can be used in many devices, such as smartphones. For instance, a single-swipe touch can be used to access the menu bar in any smartphone.
Multi-Touch-Based gesture recognition is used in functions, such as zoom-in, zoom-out, and three-finger screenshot in smartphones. Functions, such as desktop swap and access to the menu in Windows 10 can be found on the trackpads of laptops. Currently, the touch-based gesture recognition segment dominates the market studied, due to high market penetration of laptops and smartphones that have the aforementioned basic functionalities, and is expected to remain the same, over the forecast period.
Smartphones are expected to witness continuous growth over the next six years as companies are shifting their focus to the Asia-Pacific region, especially India, by launching low-cost and feature-rich smartphones. This is expected to have a positive impact on the growth of the market studied.
Currently, smartphone manufacturers are launching phones that incorporate touch-based gesture recognition features, such as double tap to sleep and wake. In addition, laptop manufacturers are launching low-cost products that use touch-based gesture recognition, thereby, augmenting the availability of the technology.
North America Market is Expected to have a Major Share
North American market for gesture recognition is led by the United States, due to the presence of major tech firms and startups in the country. Research and development investment in the United States is very high. The country produces the most advanced degrees in science and engineering and high-impact scientific publications. It is the largest provider of information services, globally.
Deep-learning forms a base for gesture recognition. In 2017, the deep learning software market in the region was estimated at USD 80 million and may reach USD 130 million by 2019.
Also, in terms of artificial intelligence (taxonomy includes gesture recognition-based products and services providers), the United States occupies the leading position with 415 companies, followed by the United Kingdom with 67 companies, and Canada with 29 companies. Average funding raised by the companies, particularly, in the field of gesture control is USD 7.8 million.
Canada-based Thalmic Labs manufactured a gesture recognition device that can be worn on the forearm, called Myo. This armband can be integrated with various applications, such as presentations and gaming, or as a controller for drones. In terms of demand, the United States is helping in setting the stage for record sales of the latest consumer electronics. Disposable personal income increased by 1.8% in 2017, and it is likely to increase by more than 2.0%, in 2018. As a result, revenue in the consumer electronics industry is expected to amount to USD 72,443 million in 2018, in the United States.
The Gesture Recognition Market is highly competitive and consists of several major players. In terms of market share, few of the major players currently dominate the market. These major players with a prominent share in the market are focusing on expanding their customer base across foreign countries. These companies are leveraging on strategic collaborative initiatives to increase their market share and increase their profitability.
Few of the main player present in the global Gesture recognition market are pmd technologies AG, Sony Corporation, Infineon Technologies AG, OmniVision Technologies Inc., Qualcomm Technologies, Inc., Microchip Technology, Inc., eyeSight Technologies Ltd., Microsoft Corporation, Cognitec Systems GmbH, Apple, Inc., Intel Corporation, Crossmatch, PointGrab, Google, Inc., and Elliptic Labs.