- 16 April 2019 22:02
North America Automotive Head-Up Display Systems Market Is Expected To Register A Cagr Of Over 25%
Automotive head-up display (HUD) system is a system that projects information either onto the windshield of a vehicle or a small transparent screen called a combiner. It overlays relevant data on the transparent glass screen, which ensures that the driver can view the information without taking his or her eyes off the road, as real-time data overlay is placed in front of the user’s focal viewpoint. HUD systems are currently more popular in high-end, luxury, or premium cars, but are expected to be installed in SUVs and mid-size cars in the next few years. HUD systems display vehicle speed and provide alerts, while also displaying navigation information etc., thereby allowing users to understand other useful points and aspects while driving.
Global Automotive Head-Up Display Systems Market Dynamics:
The 2017 revenue contribution from windshield product type segment in the global Automotive Head-Up Display Systems Market is projected to be US$ 442 Mn, which is projected to increase significantly by end of 2026.
The windshield product type segment has been estimated to account for major revenue share in 2017, and is expected to continue contributing major revenue share during the next ten years.
Among the car type segments in the global automotive head-up display systems market, the OEM segment has been estimated to account for major revenue share of over 60% in 2017, owing to shifting consumer preference towards preinstalled head-up display systems in cars.
The luxury/premium cars segment in the global automotive head-up display systems market has been estimated to account for revenue of US$ 391.5 Mn in 2017, owing to increasing demand for integrated head-up display systems in luxury/premium cars for safety purposes. This trend is prominent in developed countries, and is expected to be adopted in some developing economies as well, in the near future.
North America market has been estimated to account for revenue of US$ 189.9 Mn in 2017, and is expected to register a lucrative CAGR during the forecast period owing to technological advancements, increasing per capita spending, and rising demand for luxury & premium cars in countries in this region.
Some major players operating in the global automotive head-up display systems market include Nippon Seiki Co., Ltd., Continental AG, DENSO CORPORATION, Delphi Automotive LLP., LG Display Co., Ltd., Panasonic Corporation, MicroVision, Inc., Yazaki Corporation, Visteon Corporation, and Kyocera International, Inc. – Display Division.