- 7 December 2018 22:16
Banking Sector to Remain a Potential Revenue Pocket for CX Management Platform Deployment in ANZ
Organizations across the globe have been taking immense efforts in attaining an upper-hand by responding and monitoring to the popular trends lucrative in customer experience platform. There is considerable shift in consumer preferences and brands as well that are focusing on management, with regards to updating their customer experience (CX) platform. This in turn is expected to enable these organizations in catering to the shifting targets, thereby offering greater value to its customers. Surging need for customer satisfaction in order to improve brand loyalty is expected to be one amongst the prime factors placing positive limelight on the landscape of customer experience platform.
The key attraction of customer experience platforms have been their ability to pool multiple processes in one single system, leading to need for connecting other tools within marketing technology landscape. This in turn is expected to create notable opportunities for the marketing-focused incorporating agencies in Australia, such as the Razorfish Australia, as they have been spending over two years in developing their agency’s customer experience platform capability.
With regards to on-going trends in New Zealand, customers in the region are highly focused on time and effort as well as personalization. Organizations are heavily working towards expanding their presence across APAC, which in turn would elevate their position in Australia and New Zealand landscape of customer experience platform, thereby benefitting with advocacy and customer loyalty.
Internet Banking Stimulating Demand for Mobile Apps
The mobile banking area has been turning out significantly important on account of incumbent institutions beginning to face-off new wave with regards to digital banking fintech startups rivals. The customer experience each Australian mobile apps offer varies considerably throughout the banks from both user experience (UX) and functionality perspective.
Giants such as Commonwealth Bank of Australia (CBA) have been taking immense initiative in developing apps that are easy for transferring purposes such as paying bills or money transfers. The unique development is such that the customers just have to pay the bills by clicking a photo of it, thereby gaining access to set-up future payments as well. Most of all, customers will also be receiving notifications with regards to new bills, which now would be available in the form of electronic bills, that would directly be available in the app.
Intuitive journey along with easy navigation is expected to be the key focus of the manufacturers involved in the customer experience platform landscape across ANZ (Australia and New Zealand). Another notable factor here is that mobile apps have turned out to be the primary means of communication of increasing number of younger ANZ population for interacting with the banks. All the above-mentioned factors eventually leads to notable demand and growth mobile apps in the region’s customer experience platform environs.
Microsoft Azure to Assist Critical Sectors
Azure has been playing a significant role in stimulating cloud services in ANZ as it is the only global provider offering cloud services that are specially designed for addressing the demand of ANZ governments along with critical national infrastructure. Microsoft has been taking immense efforts in launching two new data centers of Azure in Switzerland and Germany. These regions are likely to enable customers in placing their data as well as computing capacity closer to the end-users, in order to cater to the latency, regulatory issues and bandwidth costs. These two regions earlier were restricted to community of the ANZ governments as well as critical national infrastructure zones together with their trusted partners. This step was taken in order to transform these regions as a turnkey approach for the organizations, which in turn enhances the performance of customer experience platform in ANZ.
Critical Sectors to Experience Exclusive Innovation
All the critical sectors such as food, communication, banking and finance and transportation have been highly dependent on safety-critical and mission-critical applications and technology. This in turn drives the deployment of cloud services in ANZ, thereby delivering secure, resilient and high-performance. With the two new regions being open to business world, customers can deploy their own infrastructure and applications within the Canberra Data Centers that are directly connected by means of Azure ExpressRoute towards global network of Microsoft. All these notable efforts are expected to offer security and flexibility on network performance, which in turn enhances customer experience platform in ANZ along with enabling federal government customers of Australia in leveraging their ICON (Intra Government Communications Network) for the purpose of direct connectivity.
In a nutshell, growing adoption of customer experience platforms across medium and large size enterprises along with emergence of new integrations in the global landscape is expected to open-p new avenue for the customer experience platform environs in ANZ.
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