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  • 4 October 2018 03:40


Senior VP of Customer Experience Innovation at Confirmit hailed as a top ranking CX industry executive

Claire Sporton, Senior Vice President of Customer Experience Innovation at Confirmit, has been named a winner of the international 2018 CX Impact Awards by the Customer Experience Professionals Association (CXPA).

The CX Impact Awards are a part of Customer Experience (CX) Day, a global day celebrating the organizations and people who are delivering great experiences to customers.

The program recognizes individuals who are exemplifying excellent customer experience and making an impact on the organization and its customers.

From front-line employees to senior leaders, these awards showcase professionals from all backgrounds and industries who have successfully led or supported customer experience, voice of the customer, or other initiatives in pursuit of specific customer experience goals within his or her organization on behalf of clients.

“While no one is ever going to say that CX is not important, it is often sidelined by executives as they prioritize their business outcome KPIs – revenue and profitability,” Ms Sporton said.

“The primary focus of my work is to ensure that CX is recognized as an invaluable component in the measurement and delivery of business success – and I’m honored and thrilled this work is being recognized today.”

The award recognizes Claire for her passion in ensuring CX practitioners are recognized as fundamental elements to business success.

She has made it her mission to get CX on the radar of every business leader and to ensure that CX practitioners have the tools they need to guarantee their programs deliver measurable value.

Claire’s continued challenge is to turn CX measurement from a backward-looking metric into a catalyst for organizational wide action and cultural change.

“Claire brings a wide range of experience and knowledge to her CX practice but, more importantly, Claire has a real passion for how CX can be used as a catalyst for empowering practitioners and delivering tangible business success,” said Michael Wooh, Chief Marketing Officer, Confirmit.

“This vision underpins everything she does in her role at Confirmit and it has been the driving force behind our CX strategy.

“She is extremely deserving of this award given the strides she has made for our customers and making a name for herself in the CX industry.”

A panel of judges – all regarded as thought leaders in the CX field – reviewed the award finalists and selected winners in two categories: Practitioners (who are bringing CX competencies and skills to organizations and brands), and Providers (those employed by companies who consult and/or provide technology, products and services in the CX space).

In addition to the CX Awards announcement, CX Day involves thousands of customer experience professionals taking part in dozens of in-person networking events in multiple countries as well as a range of online activities.

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