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  • 1 March 2018 02:54


Industry expert expands role to drive the discipline of CX Management

Confirmit has announced the promotion of Claire Sporton to the role of SVP of Customer Experience Innovation.

In this newly-created position, Ms Sporton will be responsible for ensuring the company continues to deliver the market-leading expertise and technology that businesses need to support their CX programs.

Sporton has worked closely with Confirmit’s clients since she joined the company in 2011, helping to define and deliver Voice of the Customer programs that empower employees to do the right thing for customers, and drive improved performance, based on clear business insights.

Ms Sporton said she was thrilled to be taking on this new position.

“I am passionate about helping our clients to build truly customer-centric business cultures that inspire change and deliver measurable business improvement,” Ms Sporton said.

“This is a really exciting opportunity to help drive the discipline of CX Management at a global level, supporting CX professionals around the world by giving them the tools they need to build customer experience programs that deliver significant business improvement.”

In addition to driving new strategies in CX methodologies, Ms Sporton will work hand-in-hand with Confirmit’s R&D and Product Management teams to ensure the company’s solutions meet the ever-evolving needs of organisations committed to driving change.

She will also take on responsibility for Confirmit Empower, Confirmit’s own Voice of the Customer program, based on cutting-edge best practices and Confirmit’s latest product enhancements.

Confirmit Chief Marketing Officer Michael Wooh said Ms Sporton’s promotion to this new role was a significant development for Confirmit.

“We have always provided world-class software and consulting services, and Claire will now take a core role in helping us to meet our plans for significant growth,” Mr Wooh said.

“Her unparalleled experience in delivering CX programs to clients, particularly those in B2B markets, will stand her in good stead to lead our CX innovations and address a rapidly-evolving market.”

Ms Sporton said Customer Experience was currently at a crossroads.

"CX professionals can either view CX measures as just one of many organisational KPIs or can position their work as a true catalyst for change - enabling everyone to make better decisions,” Ms Sporton said.

“This is a very exciting year for Confirmit with the fruition of some ground-breaking capabilities that will enable companies to predict and track change in real time. “The world of CX is changing, and Confirmit is perfectly positioned to be a significant driving force in that change.”

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