The real challenge of web design today is to design websites with their end users in mind. This involves designing from the point of view of “user experience”. When someone visits a website for the first time, and finds all the information they need without confusion, and can then carry out all their tasks without failing: that’s when we can say that the site has a “great user experience”.
Stories by Bruce Russell
The key to designing websites that work for their actual users is to get an understanding of who those users are and what they will want to use the site for.
“We’ve spent thousands on that website and it’s bringing in no business at all. None of our customers seem to use it – we may as well have written the site in a foreign language!”