Stories by Deni Connor, Jennifer Mears

Dell exec: Standards, simplicity are key

FRAMINGHAM (10/23/2003) - Dell Inc. continues to inch its way deeper into corporate data centers with a standards-based, modular approach to computing that is starting to catch on industrywide. Competitors such as Hewlett-Packard Co. (HP), IBM Corp. and Sun Microsystems Inc. are recognizing a move away from proprietary systems and toward standard, low-cost boxes. But how will Dell - which continues to post positive earnings even in these tough economic times - keep its position as the low-cost leader as other systems vendors move into its territory? Network World senior editors Deni Connor and Jennifer Mears recently spoke with Dell President and Chief Operating Officer Kevin Rollins to hear about where Dell is heading.