Stories by Howard Gardner

Getting from oranges to apples

FRAMINGHAM (04/05/2004) - Famed Harvard psychologist Howard Gardner, noted for his theory of multiple intelligences, recently published Changing Minds: The Art and Science of Changing Our Own and Other People's Minds (Harvard Business School Press, 2004). This quick, enjoyable read outlines Gardner's research and thinking on how best to convince others (or yourself) to adopt a different viewpoint in various settings, including business. Gardner sat down with CIO to talk about the difficulties inherent in the process of changing someone's mind and the seven "levers" by which leaders can accomplish it.