Ray Rawson hardly seems like the type to get caught up in the dotcom revolution. He's a plain-talking, blue-jeans-clad farmer, fitter than one might expect for his 56 years, busy working a 10,000-acre spread that spans two rural counties in Michigan. Yet early in the morning, before his crews show up, Rawson's farm business meets e-business at a Web site called DirectAg.com.
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