Dick Smith Electronics claims its three-year-old website can attract 100,000 visitors and direct local sales of around $50,000 a month. This is peanuts compared to the millions turned over in its 30-odd electronics shops and allied distributors, and translates to 50 cents for each visitor. But DSE IT manager Greg Clare is relaxed about admitting that not a great many people who go to the site, actually buy anything.
- Free Whitepaper! Learn how IT is evolving from producer to enabler, and fostering collaboration around analytics.
- Free Whitepaper! The 5 criteria to help you select the right analytics platform for your organization.
- Free Whitepaper! Learn how to create an analytics environment that is governed, scalable and self-serve.