Wrightson must surely have shucked off its stock-and-station image with its latest public announcement.
Stories by Anna Wallis
Kiwi Dairies' agricultural portal Fencepost.com is designed to give farmers intimate information about the economy - right down to the price of milk. It's also designed to give farmers back some of the benefits they've lost in the last 20 years as the rural sector has retrenched and services have shrunk.
They're frequently put down as symbolic of the "old" economy, but New Zealand's primary producers aren't ready to exit the stage. As Anna Wallis reports, the country's agricultural industries are keen to take their place in the knowledge economy as they forge new ways of extracting profits from existing resources.
Worried about being an e-jit if you're not into e-business? You're not alone as the e-word goes for world domination in an increasingly online marketplace. But how much will it cost? Anna Wallis reports.