Stories by Dan Moren and Philip Michaels

Apple boosts iPod line at 'Rock & Roll' event

Apple cut the price on its 8GB iPod touch today while boosting the performance and capacity of the other models of its touchscreen music player.
Apple made the announcements during its Rock & Roll press event in San Francisco.
The 8GB iPod touch now costs US$199, a $30 reduction from its old $229 price tag. Apple senior vice president of worldwide product marketing Phil Schiller noted a similar price cut to the iPod mini several years ago helped spike sales of that since-discontinued model, so it's clear Apple is hoping that a lower entry-level price for the touch helps spark new sales prior to the holiday shopping season.