Stories by Lesley Springall

Twittering on

On the back of Luke Nicholas’s business card are web addresses for Facebook, Twitter, Flickr and other social networking sites. Even the website for his fledgling boutique beer company directs traffic to these online chat shops. Nicholas’s approach is unusual. Where most companies focus on encouraging traffic (that is, online visits) to their own websites, Nicholas uses the online world to tap into ready-made communities of millions of people, and it appears to be working.