Few would deny the life-simplifying appeal of a one-stop shopping experience, and that's just what AOL aims to offer brands in the world of programmatic advertising. The company's new One by AOL platform, unveiled on Tuesday, promises a consolidated and holistic view of brands' marketing expenditures and performance across all screens, including TV.
Stories by Katherine Noyes
Think Big on Monday took the wraps off its Dashboard Engine for Hadoop, which aims to make it easier for business users to extract insights from the vast lakes of data stored in Hadoop.
Modern mobile technology may have been born with the first iPhone, a quintessential consumer device, but it wasn't long before the business possibilities began to emerge. Fast forward to today, and it's difficult to find a company that hasn't embraced phones and tablets for its employees to some degree.
It's coming up on two years since Salesforce acquired Pardot, and on Thursday the company enriched its resulting Sales Cloud B2B marketing-automation product with two new key capabilities.
Anyone who's ever worked in professional services knows that the focus there on people and billable projects can open up a world of specialized requirements from any supporting business software. With that very distinction in mind, Workday on Thursday unveiled a new suite of financial and human-resources tools designed specifically for professional services users.
It's no secret that algorithms power much of the technology we interact with every day, whether it's to search for information on Google or to browse through a Facebook news feed. What's less widely known is that algorithms also play a role when we apply for a loan, for example, or receive a special marketing offer.
It's been just over half a year since Oracle completed its US$5.3 billion acquisition of Micros, and on Wednesday the company added several new services to the retail-focused technologies it gained through that deal.
Back in 2010 there was a round of widespread speculation that Oracle was about to snap up Informatica, but -- like so many such rumors -- it never came to pass. Now, Informatica is getting purchased by someone else.
When it comes to business intelligence, most enterprise users are intimately acquainted with tools such as Microsoft Excel. They tend to feel less comfortable with data-management technologies like Hadoop -- despite the considerable insights such tools could offer.
Once upon a time not so very long ago, Microsoft was widely considered the very antithesis of open-source software. Steve Ballmer called Linux "a cancer," and Bill Gates shared similar views about the open-source philosophy in general.
It's a common theme that spans functional areas within the organization: data remains stuck in silos, making it all but impossible for decision-makers to get a glimpse at the big picture. Zeroing in on marketers' experience of this problem, Oracle on Wednesday rolled out several enhancements to its Marketing Cloud designed to help companies develop a more holistic view of their customers.
One of the paradoxes of today's data-driven world is that the very data we seek for competitive advantage can be both a curse and a blessing. Businesses need the right data to gain a leg up, but each new bit they acquire makes it harder to uncover the data they need.
The UK's Serious Fraud Office may have dropped its investigation of software firm Autonomy earlier this year, but that doesn't appear to have done much to allay HP's ire. HP -- which acquired Autonomy in 2011 -- has confirmed that it plans to sue Mike Lynch and Sushovan Hussain, Autonomy's former CEO and CFO, for $5.1 billion.
There's nothing like a brand-new medium to put marketing departments into overdrive, and it would be hard to find a better example than the recent, rapid-fire arrival of live-stream video apps Meerkat and Periscope.
Following a quiet year spent retooling its enterprise technology, Unit4 on Thursday unveiled revamped and rebranded versions of its flagship ERP and financial software products built on a brand-new platform that includes predictive-analytics and machine-learning capabilities.