Stories by Lessley Anderso

Can Virgin Megastore penetrate the Web?

Media mogul Richard Branson jumped into the Net retail game last week with Virgin's e-commerce play, Virginmega.com.
The online version of the Virgin Megastore offers the usual online music retail fare, with a twist of the Brit attitude that has earned the Virgin brand something of a cult following in the UK. The question is, cheekiness aside, how does Virginmega.com hope to survive against Net giants Amazon.com and CDnow?

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