Stories by Michael Ybarra

Learn the Secret to Kaiser Permanente's Sustainable Mobile Strategy

In the first month that Kaiser Permanente's new mobile-optimized website was live, received more than 1.9 million hits from smartphones. Considering that slightly less than half of the giant healthcare organization's 9 million members are registered for its website, CIO Philip Fasano saw the quick adoption as vindication of his slow-but-steady mobile approach.