Stories by Diane Anderson

Real Media Goes Down Under

Real Media, an online-advertising software company based in New York, celebrated Australia Day Wednesday by buying a 25 percent stake in MediaFusion, an Australian online media rep firm.

Web Ads: Not Just for Banners Anymore

Banner ads, once revolutionary, are now boring. Everyone says that if Web ads looked more like TV commercials, users would be more likely to interact with them. But many sites don't have the bandwidth to handle rich-media ads, and broadband access still isn't available to most consumers.

Luminant Shines in Debut

SAN FRANCISCO (09/16/99) - Luminant, the Internet professional-services company formerly known as Clarant Worldwide, raised $128.8 million in its public debut today.