Stories by Paul Desmond

Web integration: Then and now

FRAMINGHAM (11/03/2003) - In its annual "Marketing to Life Scientists" study published in July 2003, market research firm BioInformatics notes that the Web is the No. 1 medium for new product information, eclipsing catalogs, print ads and trade shows. "Prior to 1997, the same survey didn't even include the Web as an option," says Brad Johnson, director of e-business for Sigma-Aldrich Co., a St. Louis chemical company that sells to life scientists and puts a lot of stock in the study.