Who is NZ’s leading mobile brand?
- 21 March, 2016 03:47
Skinny has been ranked as New Zealand’s number one mobile brand for customer satisfaction and value, taking out both the 2016 Canstar Blue Most Satisfied Customers Award - Mobile Prepaid Providers and the Consumer NZ People’s Choice Award 2016.
In beating the big boys in the Kiwi telco market, the double award represents the second year that Skinny has won the Canstar Blue Most Satisfied Customer Award.
Established in 2015, the Consumer NZ People’s Choice Award is based on the overall satisfaction of customers who rate their own brand in a number of key areas.
According to findings, Skinny customers were quick to reference helpful customer service, low waiting times, and better value for money to their overall satisfaction.
Findings show that 84 percent of Skinny customers were “very satisfied” with Skinny, compared to 69 percent with 2 Degrees customers being happy with their provider, and only 42 percent of Vodafone’s customers being satisfied.
“Over 90 percent of Kiwis recognise the Consumer NZ brand and 75 percent regard Consumer NZ endorsements as the most trusted in New Zealand,” says Derek Bonnar, General Manager, Consumer NZ.
“We congratulate Skinny Mobile on their achievement.”
Skinny also took out the competition at the Canstar Blue Awards beating out the larger corporates for the second year running to achieve five star rankings across all sub-categories - value for money, customer service, accessibility, billing and network coverage.
“It’s great when we get positive feedback from our customers and we’ll certainly use the feedback to help us continue to improve our service,” adds Ross Parker, General Manager, Skinny Mobile.
“Being rated number one in customer satisfaction is amazing and something we’re really proud of.
“We’ve always worked hard to bring the best value mobile plans to Kiwis, but at the same time our customers have told us that having great customer service is just as important.
“These awards are based on consumer feedback and at the end of the day they’re the ones who count, so we’re pretty proud that we have come out on top, ahead of the bigger companies like Vodafone and 2degrees.”
Findings show that 87 percent of Skinny customers have only received excellent customer service compared to only 68 percent of Vodafone customers - meanwhile, 75 percent of Skinny customers have never experienced long wait times to speak to a customer service representative, compared to only 42 percent of Vodafone customers.
“The recent award wins herald an excellent future ahead for Skinny, as Kiwis demanding a different and better value proposition from their mobile provider choose the market challenger,” Parker adds.
“As New Zealand’s best value telco brand, Skinny is taking on the big boys and winning.”