Spark NZ dangles free Lightbox carrot to 600,000 Kiwis
- 20 January, 2015 09:15
Spark New Zealand is offering its more than 600,000 home broadband customers a year’s Lightbox subscription through a bundled offer with the telco.
Launched last year, Lightbox is an online TV service accessible on computers, tablets, Smart TVs and PlayStations.
Spark Home, Mobile & Business Chief Executive, Chris Quin, says the future of TV is online, with the telco also set to cut the price of its Unlimited Data plans in accordance with the Lightbox deal.
“One billion hours of online TV is now watched globally each month, and we know the TV watching habits of our customers are rapidly shifting to on-line and on-demand – where they can watch what they want, when they want,” Quin says.
“So we’re kicking off the year by saying “thanks” to our broadband customers – and offering them the great perk of 12-months of Lightbox bundled with their broadband, on us.
“This is part of our overall Thanks programme for customers, and mirrors our added-value bundled services in the mobile space like free Spotify Premium and Spark Socialiser.
Lightbox Chief Executive Kym Niblock welcomed the offer, saying that it will help even more New Zealanders enjoy the benefits of Lightbox.
“2015 is set to be the year that online TV in New Zealand moves from niche to mainstream,” Niblock adds.
“So it’s absolutely the right time to up the ante with a game-changing offer that means even more New Zealanders can experience the insanely good TV of Lightbox, because life is too short for bad TV.”