Telecom deploys e-commerce platform to support broadband service
- 09 April, 2014 17:31
Telecom New Zealand has deployed Zuora's subscription e-commerce platform to support the roll out of its mass consumer Big Pipe broadband service.
Big Pipe, one of Telecom New Zealand’s first Telecom Digital Ventures incubator businesses, aims to bring uncapped broadband Internet access services to the New Zealand consumer market.
Thomas Salmen, Telecom Digital Ventures' CTO said, “Uncapped, no-frills broadband is one of the fastest growing segments in New Zealand. And Big Pipe is our anchor business for Zuora. We knew we needed a platform that was agile, that could automate our back-end processes, and be up and running quickly in order to fast track market acceleration for the Big Pipe business.
“Legacy platforms are simply not agile enough to support fast-growing businesses which require rapid deployment and seamless billing scalability. The solution took just 45 days to deploy and integrates with our internal CRM solution.”
Big Pipe users Zuora’s product catalogue packaging and pricing capability to initially offer three different levels of consumer broadband Internet services to its customers all of which offer unlimited data usage.
When a consumer clicks on his preferred plan, the Zuora platform takes over, gathering contact and billing information from the consumer. On completion, customer subscription information is passed to Big Pipe staff for back end processing. The first invoice is automatically generated by Zuora as soon as the customer's service is up and running.
According to the firm, the subscription business platform also allows Big Pipe to measure and review metrics critical to recurring revenue business models.
Greg Cullen, VP ANZ sales at Zuora, said, ”Within the telecom sector, the shift to the subscription economy is opening up all sorts of growth opportunities for network carriers worldwide. At it’s core, Zuora is focused on enabling companies to transform their businesses. In fact, some of the most highly respected telcos in the world are using Zuora to support innovation. Telecom New Zealand is no different and exemplifies the possibilities of today’s subscription economy in driving mass business transformation.”
Telecom Digital Ventures is a business unit formed in early 2013 to look at new technologies and the new consumer needs and business opportunities that these will create. Big Pipe is the first Telecom Digital Ventures business to go live on Zuora. However the organisation is expecting to roll out several new services over the next few years, many of which will be subscription services.