Borders launches new site
- 01 June, 2008 22:00
After seven years of outsourcing its website to Amazon.com, brick-and-mortar bookstore Borders has launched its own e-commerce site, Borders.com.
The new site features technology designed to give users a real-world bookstore feel to their online experiences. In addition, the site includes Borders Media, a collection of video programs created by Borders.
"Today is another milestone for our company as we launch Borders.com, a site that is much more than just another place to shop on the web -- it is a source of information and entertainment that brings a real bookstore experience to life online," said Borders Group CEO George Jones in the statement.