Video buy for Google

Purchase will enhance YouTube

Google has acquired video service Episodic, which describes itself as a "comprehensive platform for broadcasting live and on-demand video to the web or any web-enabled device".

Episodic allows publishing live streams and on-demand content. Users also have control over advertisements and ad breaks in their videos, as well as an in-depth analytics tool that gives them real-time information on viewers' experiences.

Episodic also allows users to make money from their video channels by inserting advertisements or charging viewers for content. Episodic is also optimised for viewing on mobile devices, including the iPhone.

According to Tech Crunch, the service will be "folded into YouTube".