Amazon Launches Mobile Auction Service

Online retailer Amazon.com Inc. on Friday launched a new service that offers alerts over mobile phones about the company's auctions.

The service, called Mobile Auctions, will allow consumers with wireless Internet-capable phones to search new auction items, enter and monitor bids and track sales from a handset, the company said in a statement. Customers can create their own custom alerts, which will notify them about the status of auctions.

The service will operate through the company's Amazon Anywhere mobile electronic-commerce division, which launched in October of last year.

Amazon.com, in Seattle, can be reached at +1-206-346-2925 or at http://www.amazon.com.

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