RIAA Announces Effort to Develop Sound ID

The project will set the requirements for a new identification system for music and other sound recordings that is fully compatible with existing identification systems, said Cary Sherman, senior executive vice president and general counsel of the RIAA. To manage the project, the RIAA has selected Rightscom, a UK-based consultancy that has designed and developed identification systems in the past.

Sherman likened the system to the bar codes that are ubiquitous on merchandise bought in stores, but instead of appearing in print on the package, the code would be embedded in the digital content. It would include any limitations on the use of the music, such as an expiration in a set number of days. The code would present a range of opportunities for offering music over the Internet in different ways, Sherman said. For instance, a user might want to buy one-time access to a database of 100 songs that can be played during a party.

"The idea would be that you would have encoded in the header of the file the information that rights holders would need to track the royalty payments for those uses," Sherman said. "You just need to have a standardised way of doing that."

The project will seek to involve other music industry players, including distributors and retailers, Sherman said. He also stressed that the design of the new system will build on existing practices to the extent possible and incorporate features that support different sale, licensing and tracking activities that the industry feels are vital to the future of on-line music commerce.

The RIAA claims a standardised identification system for sound recordings would accelerate the digital delivery of music on the Internet. The association, meanwhile, remains embroiled in a copyright infringement lawsuit against Napster, the file-sharing company that allows Internet users to find and download digital music from each other's PCs.

A US federal appeals court in California last week heard arguments in the case in which the RIAA says Napster's file-trading service should be shut down because it is violating copyright law. Napster has argued that the file-sharing technology it uses is legal under the "fair use" provisions of US copyright law. It is expected to take months before the court rules on whether Napster's service will have to shut down.

The standard that the RIAA hopes to develop would identify files being exchanged through file-sharing technologies, even free ones such as Napster, Sherman said. "This is going to be a better system," Sherman said.

The RIAA hopes the standardised system will be finished by the middle of next year.

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