NZX-listed telco, TeamTalk (NZX TTK) has announced that both its TeamTalk and CityLink businesses will trade under the name Vital, ahead of a planned change of the company name later this year.
CEO Andrew Miller said the new Vital brand would apply to TeamTalk’s existing radio business and CityLink’s existing fibre business from 1 May and more details on the full renaming would be provide later.
“Later this year, we will be aligning our NZX ticker and legal company names with the new Vital brand,” he said.
“We will be announcing what these are and timeframes for the switch in the near future. Until we do, we will remain TeamTalk Limited trading as Vital, and CityLink Limited trading as Vital.
TeamTalk said the rollout of “a fresh and consistent visual brand” across all its communications would take place over the next few months.
Miller said the company wanted a name and brand that reflected the company’s purpose: simple, strong and heroic.
“Following a period of significant transformation and reinvestment into our infrastructure, including developing new services to bring to the market, we felt it was time to reflect on who we are and whether our brand was consistent with our vision.
“By choosing Vital we believe this represents our vision of wanting to keep New Zealand in touch when it matters most. Our desire is to deliver New Zealand’s critical communications backbone with vitality. Critical communications aren’t just about emergencies, they are about the moments when a message is vital to a business, an event, or the smooth running of a city.”