Recently appointed managing director of Microsoft Australia, Steve Vamos, has singled out licensing as one of the main challenges ahead in the quest to move the software company from a product-driven to a customer-focused entity.
First changes will be introduced in May whtih the overhaul of the company's controversial Software Assurance program.
Vamos said Microsoft's changes to Licensing 6.0 and Software Assurance would reflect customer and partner feedback and the need to add more value to the program.
"I'd like to see licensing disappear as something that we talk about, that's when we'll know that we've succeeded," Vamos said."Nobody that I talked to thinks it was a good thing."
Part of a global roll-out, changes to Licensing 6.0 are unlikely to affect current pricing, but will see the program's terms and conditions altered and localised.
Although he wouldn't reveal any specific details, the former nineMSN boss said the updated Software Assurance maintenance program would make a 'big difference' to customers.
"While we try to implement things on a global basis, we'd like to think we will be able to customise local services and support offerings to help both our customers and partners get more value out of the product, " he said.
Microsoft Australia is currently working with licensing distributors on delivering more logistics support to resellers in the SMB space.