Microsoft has named digital advertising agency Online Asset as a Bing Select Partner for New Zealand.
OAP: says its new status makes it one of only five Bing partners in New Zealand and will enable it to provide better service and expertise to its pay per click clients. “We now have priority support and insights from Bing specialists and access to pilots to keep you one step ahead of your competitors,” the company said.
(Microsoft lists its NZ Bing partners as being Sydney based ReachLocal, Beyondd and Search Republic in Auckland and NZDMI in Wanaka)
In search networks Bing is very much in the number two spot behind Google. According to Netmarketshare, in September Google accounted for 79 percent of desktop searches globally and Bing just 7.65 percent. For mobile and tablet originated searches the figure was even higher: Google 96.76 percent, and Bing just 0.69 percent.
However OAP claims a number of advantages for Bing, including that “The Bing audience is different to Google’s; it is a well-educated, affluent audience with buying power,” and “Bing ads have less competition so often offer cheaper cost per clicks and better ad positions.”
OAP says the Bing market in New Zealand was “bigger than many think with 16 million monthly searches and it is growing fast. It has seen a +45 percent click increase and a +72 percent click-through rate increase since 2015.”
OAP general manager David Cranwell, said: “If you have an international market and you have not looked seriously at Bing, you are making a huge oversight. We have been hitting 90 percent CPA in Bing compared to [Google] AdWords.”