Staff attraction and retention driving digital workplaces in NZ

When it comes to creating a digital workplace New Zealand enterprises seem to have rather different priorities to their global counterparts.

When it comes to creating a digital workplace New Zealand enterprises seem to have rather different priorities to their global counterparts.

Dimension Data New Zealand strategic solutions manager, Jonathan Glenister, told Computerworld that many of the company’s clients focused on creating a digital workplace are doing so to attract and retain the best talent.

“They understand that digital natives expect a digital workplace,” he said. “In New Zealand we are seeing a high level of focus on customer and staff satisfaction. Our clients are interested in both creating a good place to work, and measuring customer and staff satisfaction.”

Glenister was commenting on Dimension Data’s just published Digital Workplace Report: Transforming Your Business. The report is based on a survey of 800 organisations across 15 countries and has been published in a global edition and five regional editions: Asia Pacific, Australia, South Africa, USA, Europe.

There were no respondents in New Zealand: the Asia Pacific report covered 235 respondents from large businesses with headquarters in Hong Kong, India, Malaysia, and Singapore.

The findings from the global report suggest a rather different attitude to digital workplaces from workers other countries. Rather than staff being drawn to those companies creating a digital workplace, respondents identified staff as one of the main barriers to implementing it.

Fifty one percent of respondents identified staff resistance to change as one of the main barriers to the successful adoption of new work styles, putting it in fourth place after IT issues, organisational issues and compliance.

When asked to identify critical goals of a digital workplace strategy, global respondents had “Create a more engaged and motivated workforce,” next to bottom in a list of 13 goals.

On one measure at least New Zealand is in line with the global survey results. Glenister said change started at the top. “Here in New Zealand, we are seeing the most innovative companies are those which have a digital focused leadership team.”

According the global survey: “Workplace transformation initiatives are most successful where there is a ‘champion of change’ driving the initiative. This is one or more people in a leadership position who have a clear vision for how the organisation would be able to benefit from digital transformation. … They need to be in a senior enough position to effect change, either across the entire organisation or across the groups and divisions whose processes will be most impacted by the digital transformation initiative.”


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