Online ticket booking service Eventbrite has opened an office in Auckland, three years after setting up in Australia, and has appointed New Zealander Brad McIntyre, previously its Melbourne based ANZ marketing manager, to head up operations. He will report to Phil Silverstone, general manager, Eventbrite Australia & New Zealand.
Silverstone told Computerworld that the company had seen acceleration recently in the uptake of its services in New Zealand.
“Since creating a top level .co.nz domain about eight years ago we have done 70,000 events on the platform. About half of those have been in the last 18 months, but we have not done any marketing efforts around that.” The company claims to have 13,000 event organisers in New Zealand using its platform.
He added: “We feel the time is right to put an employee on the ground to learn more about the market and to try and accelerate growth, then we will continue to invest.
“We have a bunch of large clients in market already, and we have Canterbury and Auckland universities already using the platform. We will be able to support those clients more deeply and learn more about their events.”
McIntyre is presently the sole New Zealand employee but said he expected to be recruiting additional staff before year-end.
“We are working through how we will build out the team. I can’t give you any hard numbers, but it will be a broad range,” he said.
“We need to figure out what is best for event organisers. It will be marketing, business development, account management to give ourselves the opportunity to get more people on the platform.”
For New Zealanders booking tickets on Eventbrite it will be business as usual but McIntyre said they could expect to see more integration between the Eventbrite platform and local organisations.
He said Eventbrite operated an open platform that already supported more than 180 integrations. “We will look to partner to offer a broader solution set to event organisers, whether that is social marketing, CRM, accounting software or other tools to run an event.”
Locally Eventbrite is integrated with the Rhythm and Vines festival and recently announced integration, globally, with Spotify. This enables Spotify to recommend Eventbrite events to its users based on their music preferences and for them to click through to Eventbrite and book tickets.
Silverstone said Eventbrite now had a staff of about 20 in Melbourne and had recently opened a 24 x 7 support centre that would support Australia and New Zealand and other countries in APAC as Eventbrite grows its regional business.