Wellington International Airport is to deploy data collection, analytics and marketing software from Sydney-based, ASX-listed Skyfii to gather, analyse and act on data about users of the airport.
Under an initial one-year contract the airport will use Skyfii's cloud-based 'IO' platform comprising IO Connect (data collection), IO Insight (analytics) and IO Engage (marketing), all delivered under a SaaS model. Skyfii uses data from mobile device movements, Wi-Fi usage, CCTV streams, Bluetooth, point-of-sale systems and other third party data sources.
Also Skyfii's Data Science Department has been contracted to provide data consulting services to enable the airport to better understand the data collected.
Skyfii said in an announcement the ASX: “The added provision of Skyfii's data consulting services is a new and emerging revenue stream for the company. This recently formed business unit is already generating strong interest from existing and potential customers.”
Skyfii said its platform and services allowed management to create better experiences for passengers who use airport facilities by optimising amenities to reflect customer usage, providing retail services which meet customer needs and highlighting bottlenecks that may lead to poor customer experiences.
Skyfii ANZ managing director, John Rankin, said there was a growing shift towards the use of location-based analytics and marketing tools in international airports. “Management teams realise the added benefits that measuring customer behaviour can bring to the future of airport terminal performance,” he said.
“The Wellington International Airport contract signifies a successful entry into the airport vertical for Skyfii, aligning with the company's outlined focus for providing services to recently targeted verticals including universities, municipalities, airports and casinos.”
Analyst’s bullish view of Skyfii
TMT Analytics initiated coverage of Skyfii on 4 May when its share prices was $0.07, giving it a price target of $0.14. It said the company had successfully built up a strong blue chip customer base over the course of FY15/16 through the sales of its IO SaaS platform services.
“During FY17, its newly launched additional services, including Data Consulting Services (DCS) and soon to come Marketing Services (MS), will provide significant upsell opportunities to its existing customer base and a basis for attracting a broader customer set into the future,” TMT Analytics said.
“With bespoke Data Consulting Services (DCS) and Marketing Services (MS) ramping up in CY17, we expect SKF will be able to accelerate revenue growth beyond the already attractive revenue growth (20 percent +) it achieves from the IO Platform to over 50 percent CAGR through to 2020.” Its shares were trading at $0.075 on the morning of 30 May.”