Auckland-based creative agency, Method, has launched a specialist augmented and virtual reality arm, M Theory, saying it will enable the company to keep up with client demand for AR and VR content.
The company says M Theory will focus on delivering “interactive, immersive and awe-inspiring experiences” through a range of AR/VR services, including 360 video post-production, 3D modelling, digital storytelling, computer-generated imagery, app and game development.
The managing director of Method and M Theory, Sam Ramlu, said the company had seen a massive increase in demand for AR and VR services over the past four years and now has a steady stream of projects coning in from local clients and from the US, Australia, and China.
“Backed by the team at Method, we now have an in-house 3D artist, game developer, video editor and multimedia specialist, and producer, all specialising in rolling out AR and VR for clients,” she said.
She added: “AR and VR aren’t on the fringes of marketing any more. It’s a really accessible marketing tool that allows companies to connect with consumers and other target audiences in an authentic and memorable way.”
M Theory says it recently delivered a “rich, future homes and energy visualisation, virtual reality experience” for Contact Energy, which was presented to a group of investment analysts at a road show late in 2016.”
Ramlu said another recent project had been the production of an interactive tour of the newly established Kumeu Film Studios, in partnership with Auckland Tourism, Events and Economic Development’s (ATEED) AR/VR Garage and filmed by Staples Rentals.
“This was recently showcased to producers and directors in Los Angeles and was a huge success for the NZ Film Commission and ATEED,” she said.
M Theory says it will later debut a children’s story transmedia exhibit at Story Edge, describing it as “a specially curated showcase of digital and interactive storytelling, and an extension of the DocEdge Film Festival.”