Frogparking launches investment-fuelled recruitment drive

New Zealand based parking technology company Frogparking says it is hunting for new talent in New Zealand, Australia and the United States as it embarks on a growth programme fuelled by a recent multi-million dollar investment.

“Frogparking is now actively recruiting new software, firmware and installation engineers, operational and service personnel and additional global sales and marketing capacity,” the company said.

Frogparking, co-founded by father-daughter team Don and Shareena Sandbrook in 2010, claims to have major customers and partners across the United States, Europe and Australasia.

Last week a group of high-profile New Zealand investors that included former Federated Farmers president and ex-Fonterra director Malcolm Bailey and the former head of the New Zealand Venture Investment Fund, Franceska Banga, made an unspecified investment in the company in return for 25 percent equity. Bailey joined Frogparking's board as chairman.

Frogparking managing director, Shareena Sandbrook, said the investment would facilitate the company’s growth in its already well-established key markets and that more staff were needed to enable the company to “meet escalating demand for its products, to innovate and lead the charge into new markets.”

“This is a $100 billion global industry and we are well positioned to take it on,” she said. "We already have well-established distribution networks and partnerships, a suite of large customers using our innovative products and a great team of people here in New Zealand.”

Frogparking claims to deliver a full suite of parking management solutions for a range of customers globally from local authorities, private parking operators, hospitals and airports through to major shopping malls and property developers.

Car sensors installed in parking bays can be linked to local signage lights showing vacant spots, or to more remote signs showing the direction to available parking. A mobile app for drivers indicates the location of available spaces and a dashboard linked to cloud-based analytics provides operators with information on the operation of their parking facilities.

Sandbrook said the company’s real-time indoor and outdoor parking guidance technologies had tremendous growth potential. Its systems combine hardware such as solar parking sensors, wireless systems and cloud-based management with user engagement through Bluetooth smartphone interaction.

“We have a strong point of difference in the market with our focus on using data and real-time information to make the overall experience more user friendly and tailored to each individual that visits a facility,” she said. “We can give them instant information, customised promotional offers they can share via social media, creating a community of loyal visitors that feel valued and understood.

“This is a key attraction for major car park providers like airports and shopping malls as it allows them to differentiate themselves in what is a highly competitive space. They can take full control over parking behaviour and analyse a wealth of data on parking and demographic information.”

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