Aussie distie Madison Technologies enters NZ market

The company says its new Penrose facility will become home to a range of international brands, technologies and applications

Madison Technologies, an Australian manufacturer and distributor of cabling, networking, wireless and audio-visual products has opened a New Zealand office and distribution centre in Penrose and has appointed New Zealander Paul O’Neill-Gregory as country manager.

The company says the new facility will become home to a range of international brands, technologies and applications and will strategically position it to provide its dealers and wholesalers with technologies and solutions to grow their businesses. its web site show that it represents almost 60 brands.

Madison Technologies’ managing director, David Redfern, said: “We have been working with New Zealand companies for many years and with so many new and exciting opportunities it was time Madison Technologies ventured across the Tasman and invested locally in the market here.”

The company claims to be well positioned to service the needs of local customers having recently signed an exclusive distribution agreement with global cabling giant, Belden, to distribute its broadcast and professional audio visual products in New Zealand.

Madison was founded in 1991 by Redfern to take advantage of the newly deregulated Australian telecommunications market. Its first product was a device used in the USA for network terminations.

The company acquired Australian cabling manufacturer Garland Cables in 2003 and said of its entry into the New Zealand market: “Garland Cables, a cabling and connectivity icon of 40 years, will add healthy competition to the marketplace and will provide ready distribution to New Zealand electrical, data and security wholesalers.”

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