The Intellectual Property Office of New Zealand (IPONZ) has been ranked number one in the world for its online capabilities by the World Trademark Review, following its move to 100 percent online operation.
Announcing the win, the minister of commerce and consumer affairs, Jacqui Dean, said the World Trademark Review had compared IPONZ to the top 40 trade mark offices around the world.
“IPONZ was praised both for its online model, and as the only office in the world to offer third party access to its application programming interfaces (APIs), allowing businesses to plug into the IPONZ system directly, reducing administrative effort and increasing their access to information from the IP registers,” she said.
Dean said IPONZ had been the first IP office in the world to move to a 100 percent online model. “We are focused as a Government on providing an environment and the tools to help kiwi businesses get ahead. Whether registering for a patent, trademark, design or plant variety right, it is easy for New Zealand businesses and entrepreneurs to apply for intellectual property rights online. In today’s global marketplace, IP can be a business’s greatest asset. Protecting brands, ideas and innovations help businesses to compete and stand out from the crowd.”
World Trademark Review, published by the UK based Globe Business Media Group, is claimed to be the world's only independent daily news and information service dedicated exclusively to reporting on trademark issues for in-house and private practitioners internationally.