Vodafone has launched its own news site promising to provide “a behind the scenes look into the work the company’s involved in, its people, and the latest trends in technology, industry and community developments.”
Vodafone says Vodafone News (https://news.vodafone.co.nz) will feature behind the scenes video of important developments, offer advice and readable features across a range of topics for consumers as well as insights from leaders in a range of diverse fields.
It said the site had been launched because hyper levels of mobility had increased the average reader’s appetite for news.
Vodafone CEO, Russell Stanners said: “We want to get our story out, we’re proud of what our people are achieving, and so much is set to change in technology trends this year, we want to make sure people can make sense of it all.
“People are consuming news and information constantly these days through a range of mediums, and the days of only reading news from just one or two websites has rapidly declined. Instead, as the recent US election illustrated, consumers will browse a wide range of sources – whether that’s hard copy, online or through social media, to read more about what they’re interested in.”
Vodafone’s head of external communications, Andrea Brady, said she believed the shift in media consumption habits had opened the door for customers to experience major projects from the inside. “There are times when Vodafone is hard at work in areas that you might not expect. A good example is our Instant Network team. They’re our first response team who go into emergencies, when everyone else is fleeing them.
“The team deployed a year ago when Fiji declared a state of natural disaster in the wake of Tropical Cyclone Winston, with a series of suitcases and a mobile generator to successfully establish a local communications network.”