Video game sales grew 7 percent to $424m in 2016, says IGEA

Video game industry in great shape, IGEA says

The Interactive Games & Entertainment Association (IGEA) has released the result of commissioned research saying it shows New Zealand’s video game industry revenues grew seven percent per cent in 2016 to $125m in traditional retail sales and $299m in digital and mobile sales, in contrast to sales growth of four percent in Australia.

The research, undertaken by Australian firm Telsyte, found digital and mobile sales revenue for 2016 to be 16 percent up on 2015 revenues. “Mobile games remain the largest revenue source, generating $167m last year,” IGEA said. “Downloadable games and downloadable content (DLC) saw the most growth – up 20 percent and 21 percent respectively.”

IGEA said that complementary market data from The NPD Group showed traditional retail sales down nine percent on 2015 figures, with hardware and software sales both declining.

IGEA has provided a review of the state of the video games industry in New Zealand using commissioned research from The NPD Group since 2009. It said that the growth in downloads and mobile gaming had prompted it to augment the NPD data with research from Telsyte to provide a complete picture on the state of the industry.

The NPD Group also reported that volume sales of software for current generation consoles PS4, Xbox One and Nintendo 3DS all grew and that 53 percent of all games sold had an unrestricted classification (G, PG or M).

IGEA CEO, Ron Curry said the results showed the New Zealand video game industry to be in great shape. “Consumers are incredibly engaged with our industry’s products and have embraced new ways to access and play game content, and extend the life of their games, such as virtual and augmented reality and downloadable extras,” he said.

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