Vodafone woos once-working women

New recruitment programme will operate across 26 countries

Vodafone has launched a global recruitment programme, ReConnect, that it says is designed to attract talented women who have left the workplace for an extended period and would like to return to work on a full-time or flexible basis.

Vodafone New Zealand human resources director, Antony Welton, said ReConnect candidates in New Zealand would be given the opportunity to work for four days and be paid for five for their first six months back at work.

Amber Quinnell, Vodafone New Zealand’s rural segment marketing manager, who took part in pilot ReConnect programme after a 12 month career break to raise her first child, said “Returning to work after being a stay-at-home mum can be really daunting, but it is manageable with the right support. ReConnect gave me this.”

The programme will operate across 26 countries with a target of 1,000 recruits within three years. Vodafone says it will complement other global initiatives focused on encouraging and supporting women in the workplace, including its global maternity policy announced in March 2015.

However not all the new recruits under the global ReConnect will be women. Vodafone said that up to 500 women on career breaks would have the opportunity to be recruited into management roles over the next three years, accounting for around 10 percent of all Vodafone external management hires over that period. “In addition, Vodafone may recruit up to 500 women and men on career breaks into a range of frontline roles,” it said.

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