Spark is offering a 12 month standard Netflix subscription to customers who sign up for a 24 month unlimited data Spark broadband plan, saying the move is the latest in its transition from telco to media and entertainment company.
Netflix will sit alongside Spark’s current offer that bundles local streaming TV service Lightbox with broadband subscriptions.
Jason Paris, CEO for Spark Home Mobile and Business said the move reflected Spark’s changing business model, describing it as “a step on the road toward Spark becoming a go-to destination for media and entertainment. … Our ambition is for Spark to become a preferred content provider for New Zealanders, delivering a range of potential content (from TV and video, to sport and so on) and a simple way to access the content that most interests them.”
Paris said bringing Netflix and Lightbox together would make it easier for customers to access the content they want to watch, when they want to watch it.
“We’ve just announced that Lightbox is now approaching 250k subscribers and we already see the popularity of Netflix in New Zealand. Around a third of the data over our broadband network on an average evening is customers streaming Netflix and Lightbox.”
Paris said that a broadband customer taking advantage of all the extras available with the service — Netflix, Lightbox, Spark Thanks $11 movie tickets, free Wi-Fi and McAfee Security Suite — could get up to $740 a year worth of extras ($62 a month) within the cost of their broadband plan.