Fuji Xerox NZ has introduced a portfolio of software applications to enable enterprises to manage multiple channels of customer communication: email, web and mobile.
According to Fuji Xerox, the services “capture and process incoming documents and data from customers efficiently, compose and disseminate customised content to customers and provide online access to both customers and service staff for quick information retrieval.”
Fuji Xerox claims that, by optimising customer communications and reaching individuals by their preferred channel at the right time, businesses can reduce costs, improve return on marketing investment and satisfy their customers with “digitally transformed communications processes”.
Chae Ball, GM managed services at Fuji Xerox New Zealand, said: “Some channels are more efficient than others, such as email when compared to printed and posted items. However, the choice of channel is that of the customer, not your business. Our services allow New Zealand companies to mass personalise their communications across multiple channels, consistently reaching customers with effective messages delivered the right way, every time.”
He said that enterprises of all kinds, but particularly those in the financial, insurance, utilities, telecommunications and government sectors, could achieve personalised, interactive and customised communications with their customers, driving higher levels of customer experience and engagement.
The services will be provided in conjunction with Fuji Xerox Document Management Solutions (DMS), form a flexible and broad suite of integrated multi-channel services that enable businesses to correspond with their customers via email, web and mobile for bills, statements, notifications, marketing mailers and other exchanges.